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I’mfinding that at firstwhen I talk to thedoctors
about the resources thehealthplan iswilling to
give themthe initial response I get is, “What’s
that going tocostme?Andwhat’s in it for you
todo that?”Theanswer is it’snot going tocost
thedoctor anything, andwhat’s in it forme is I
want to sustainmymembership, Iwant higher
quality, Iwant tobeable tomarketmyself as a
highqualityplan that hasbetter outcomes.